4 tips to increase the reach of your videos
YouTube is the second-largest internet search engine, and third most visited website after Google and Facebook. This is the best platform to expand the reach of your video content. Marketers have the opportunity to capitalize on this huge audience of 2,000,000 monthly users . You might be interested in increasing your YouTube video advertising strategy. Read on to learn the best tips to increase your videos' reach. How does YouTube rate video content Before you can improve your YouTube reach, it is important to understand how YouTube ranks videos. These factors are used to rank videos on the platform: Video quality Video watch time Channel keywords Viewer count Thumbnails User experience metrics One of these factors is audience retention. This is how long users spend watching a video. YouTube ranks your videos higher in search results if users stay tuned to them longer. It is thus discovered by many more people. Now that you know how YouTube videos rank, let's look at some